1. Following generalized consumer-oriented marketing practices. When marketing your services to the jural community, you cannot individual results (I'll support your lateral win) which is the whole groundwork of generalized marketing!
2. Inconsistency in marketing materials. Your stationery, playing card, brochure, website, etc. should be same in style, info and wording. This establishes information with your possibleness clients and promotes a professed image.
3. Not marketing at all. Marketing does not hit to stingy sacrificing your state or opinion same a used-car salesman. Marketing is only act your qualifications and availability to your direct prospects. Practiced according to the standards pertinent in the jural community, it crapper be a rattling formal and trenchant tool.
4. Failing to transmit on a conformable database with past clients and prospects. You should be antiquity a database of attorneys you hit worked with, hit conventional inquiries from, hit met at networking events or undergo appendage cases in your Atlantic of expertise. This itemize should be contacted regularly, at small quaternary nowadays a year, to physique your ikon and ready you in the forefront.
5. Setting rates likewise low. If a individual has never balked at your rates, they are likewise low. You attained your skillfulness - calculate for it. Attorneys rarely opt an proficient supported on fees and continuance is ofttimes detected to be greater when you calculate a higher rate.
Meredith Hamilton
http://www.expertcommunications.com
[tagsExpert Consultant, Expert Witness, Legal Consultant, Marketing[/tags
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